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Phoebe Philo's Website Goes Scarlet As Her Debut Collection Sells Out Moments After It’s Launch.

  • Writer: Harini Nittala
    Harini Nittala
  • Oct 19, 2024
  • 2 min read

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Phoebe Philo is a name that needs no introduction. Her rebranding of Celine has had a revolutionary impact on admirers of her work worldwide, who proudly label themselves as "Philophiles." Her long-awaited solo debut has finally dropped, six years of anticipationresulted in thousands of fans flocking to the site, which led to most of the collectionselling out before the world could even process it. What's remarkable is that she achieved this without any advertising or shows, highlighting the immense influence and power hername wields in the industry.


Her 150-piece collection, labeled as A1, encompasses everything that a Philophile would identify as : a blend between strength and sensuality, power and allure. This collection seamlessly carries forward the subtle inspiration and elegance seen in her previous workswhile infusing a rugged twist with bold silhouettes, a playground of asymmetry, and striking proportions. Intricate details abound, including hand-combed embroidery and zipper details. Oversized sunglasses and XL cabas, shoes and bags made from both patented and calf leather. A1 features a vampy colour palette with hues of oxblood, concrete, cigar, and deep berry as well as neutrals like khaki, stucco, laurel and white.

Notably, the collection wouldn't be complete without one of the most popular and talked- about items in the batch: the "mum" necklace, available in both gold and silver. This exquisite piece is designed to rest at the base of your neck and features the repeated pattern of the word "mum" encircling your neck, adding an opulent touch to the collection.

Philo is undeniably placing herself among the upper echelons of the fashion industry with the price point of A1. Her confidence in her work is well-placed, as most of her website is painted red with a rather disappointing message: “SOLD OUT”


‘ Phoebe Philo didn’t stop at “Open your purse!” She said, “Sell your house, rob a bank, and do some credit card fraud too!” ’ said user yosoymichael on twitter and editor at THEM MAGAZINE.


Philo's first release is evidently a success, offering a diverse range of pieces that cater to a wide audience. Her exceptional mastery of tailoring is evident, and her talent for making ready-to-wear garments look effortlessly eccentric is on full display. It is the perfect collection to showcase the artistry and essence of who Phoebe really is, as herself, not as the creative director of Celine or Chloe.This is the real Phoebe Philo.

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